Established in 2006, Word4Word Marketing is a privately owned company specialising in shopping centre marketing, corporate and digital marketing, promotional gifting, and graphic design.

Known and trusted for our expertise in shopping centre marketing — especially when it comes to new developments, refurbishments, and centres in townships, rural or underdeveloped areas — we’ve built long-term partnerships with many local and international clients. At the heart of each relationship lies our values of integrity, transparency, and efficiency.

Our Marketing Executive team has extensive marketing knowledge on an array of shopping centres, ranging from community to super regional. Our primary objective is to leverage our creative and commercial skills to increase market engagement, ultimately leading to a profitable end result.

We work with big and small businesses within a range of industries, collaborating closely with our clients to craft and deliver a holistic, tailored marketing strategy. We are driven by a dual passion: crafting creative solutions that align with our clients’ objectives and creating a lasting positive impact on everyone we encounter along the way.

As one of South Africa’s most established full-service marketing agencies, our management team brings more than 65 years of combined industry experience to the table.

• We believe in the new shift and international trend moving from traditional marketing to experience marketing.

• While we’re in tune with international trends, we prefer to be trendsetters ourselves.

• We align ourselves with partners who know the industry.

• Everything we do is geared towards meeting client objectives.

• WE UNDERSTAND CULTURAL DIVERSITY

• Marketing is in our blood — we are passionate about our industry.

• Our approach goes beyond short-term strategies, focusing instead on developing long-term strategies that maximise asset values.

• We have our own in-house graphic design studio, promotional gifting division, and non-GLA division.

• We have a collaborative approach we call 'collabortunity'.

• We have developed industry best practices.

• We listen, we learn, we deliver.